Like you planned your business, you must plan your web promotions and web site. Below are some simple outlines to keep your visitors interested in your site. Your involvement is up to you. Most sites are updated based on monthly promotions. Find your comfortable spot and stay consistent. People will frequently visit your site to see what the latest events and specials are going on in your bar.
Home Page:
- Used for basic information
- List your best promotions
- Brand your image verbally
Events Page:
This page is for special event announcements above and beyond your weekly repeating promotions. Usually done with graphic web posters or some sort of banner ad.
*Keeping this page changing and updated will keep your site popular.
Calendar Page:
Plan on a full 12 month calendar to map out your entire year of events. Out-of-towners use this to plan for popular special event nights.
Groups Page:
Every city has local groups and charities. Most of whom need facilities to host their events. Get involved and post links and pictures supporting them.
Bartender/Staff Page:
Give your web site a personal touch by listing your bartenders first names and a matching picture if possible.
*Take your pictures in the same manor that can be repeated throughout the year. Don't get to elaborate unless you commit to the photo set-up every time you get a new employee.
Gallery Page:
A good way to show the excitement is to have someone announce they are from the bar's web site and ask to take pictures of your patrons.
Links Page:
Depending on the bars involvement with the local community you may need a separate page for listing the links to partnering businesses or community groups. This could be combined with the Groups Page.
** This helps with your ranking within search engine results.
Below are some helpful guidlines in getting your web site underway.
When you're ready to get your website in action, download the worksheet above and call us today!